In the period from 26th February to 2nd March 2025, we attended the prestigious European Congress of Radiology (ECR) 2025, which is traditionally held every year in Vienna. Our team consisted of Jovan Radovanovic – GE Healthcare Program Manager, Mladen Ivanovski – Sales Manager of GE Diagnostic Imaging and Marko Jovanovic – Sales Manager of GE Ultrasound. During the congress, our representatives had the opportunity to meet with principals, exchange experiences with users and gain insight into the latest achievements in the field of medical imaging. ECR has once again confirmed its key role in showcasing innovations and advances in radiology, enabling our colleagues to bring the latest knowledge and solutions to the market.